tell your story. be compelling. make me care. feed my faith. give me hope. uplift me..

.. and be brief, because I don't have as much time as I'd like to pay attention.

Make Your Video Clickable and Actionable

So you've made your video, and you're ready to show the world who you are and what you do.   How to you invite your audience to participate, donate, or take action? 

The answer to that question is getting more and more interesting as video annotations, overlays, and "clickable video" become more and more common and affordable.

YouTube was the pioneer in this field, allowing YouTube Nonprofit participants to not only annotate their videos (that is, create captions within the videos themselves), but also create links to external websites (for example, to a donation page), and more recently "Call to Action" overlays with external links, which is like having a Google Ad at the bottom of your video for your own organization.  More recently it became possible for these overlays to function outside of YouTube itself (ie when the videos are embedded on other sites).

As fabulous as that is, sometimes it can be difficult for a very small organization to get busy YouTube's attention in order to obtain Nonprofit Account status, or to get support if you are having trouble (I have had that problem myself).

Fortunately, there are other options:

Vimeo Plus accounts include what is called an "Outro" (the opposite of Intro) at the end of each video, and this can include a link to an external website (for donations, petitions, etc).  All this plus other cool features, such as unlimited HD uploading and advanced viewer statistics.  Downside: $59.95 a year, or $9.95 monthly - worth it if you make a lot of videos, though.   And Vimeo has very viewer-friendly video sharing and embed buttons right on the video, not to mention excellent video quality, especially in HD.

wireWAX.com - Wow!  Upload your video, create a frame around areas in the video that you want to feature/highlight, then write text, add an external link, link to an app such as amazon or Google maps, upload and display related media, then share your video on one of many social media sites (but not YouTube) or embed it on your site - this is AMAZING!   Right now the first 200 video views are free, then you have the option to upgrade your account. I will update this as soon as I find out what they will charge nonprofits after the first 200 views.  It does take some practice to figure out how to create tags, but well worth it!

Here is a great example of what you can do with Vimeo Plus' outro feature (see end of the video)

SolarAid | Where donations go | Schools from Brad Bell on Vimeo.

 

 

Highlights from TechSoup's Digital Storytelling Event

So you're ready to tell your organization's story.  You've come up with an idea of what you want people to know.   How do you start to organize your thoughts, and what tools are available for you to begin to realize your vision?

You're in luck, because the last two weeks have brought a lot of wonderful answers to those questions thanks to TechSoup's Digital Storytelling Event!

Here are some highlights from yesterday's online seminar, Tools for Digital Storytelling, given by online and TV journalist  Melissa Jun Rowley and media producer and tech trainer Erika Padilla-Morales.

  • Start with a script and work backwards from it.  Decide what format (ie. poetry, interview, story) and media (still photos, video, both) you would like to use. Prepare questions if doing an interview.
  • Keep the story to less than 2 minutes.
  • Create a simple storyboard with paper, in a 2 column layout.
  • Record your voiceover, reading your script with the emotion you want to convey.  Quiet any background noise, and consider using free audio editing software such as audacity (and one viewer recommended ardour)
  • Use high quality video and still photos (at least 400x300 pixels).  Use a tripod to keep the images from being too shaky.
  • Consider the Kodak Zi8 or Flip video camera if you don't have one yet and are on a tight budget.
  • Sumopaint is a great online image editor
  • Consider searching Creative Commons for stock footage, video, and music


There was a lot of great information about editing, polishing, exporting and sharing your story, too, so I recommend taking a look at the seminar recording and finding out for yourself! 

Thanks to Melissa, Erika, and also to Kami Griffiths for moderating the event for TechSoup!

Never Fear, the TechSoup Digital Storytelling Challenge is Here!

Still not sure how to make a video?  Immerse yourself in TechSoup's 2011 Digital Storytelling Event, which is. according to its nonprofit host, "part competition, part instructional, and all hands-on media-making project " 

Whether or not you choose to submit a video (submissions are due Jan 31 and are limited to 60 seconds), you can:

  •  follow the event on Twitter at #tsdigs


For more  RSVP to Facebook or see the Challenge details.

Double Click on the Video below to see some of this year's entries... and get inspired!

Why This TED Talk Matters (if You Are a Nonprofit)

TED Curator Chris Anderson in this riveting talk explains the cultural and societal andvances we are making thanks to internet video- which he dubs "Crowd Accelerated Innovation."  If you have ever tried to wrap your head around "The Big Picture" - the direction our society is headed thanks to the internet and social media- this talk gives a compelling vision, which involves the acceleration of positive change around the world.

I'm inspired.  I hope you will be.

(If you don't have time to watch, there's a good summary here.)

13 Free (or very Cheap) Editing Tools for Nonprofits

Recently we discussed sites that help you go live and/or edit and share videos and photos taken from your mobile phone.  Now, we take a close look at some free or very cheap video editing tools that will help your organization tell its story, most of which are available online or as a free download.   No, you don't have to shell out $300 or more for FinalCut!

The Obvious:

Apple iMovie '11:  The latest version of this iLife suite software is still straightforward and easy to use, but has added some fancy features like face detection, audio adjustment, image stabilization, effects such as instant replay and slow motion, new themes and graphics, voiceover recording, overlays, trailer creation, and easy links to Facebook, YouTube, and CNN's iReport.    Cons: Like many nonprofits, you don't have a Mac with a Snow Leopard OS, and you can't afford to upgrade. 

Windows Live Movie Maker 2011: PCMag sums it up by saying Movie Maker 2011 "is pretty much it as far as free, easy-to-use Windows video editors go."   You can add special effects, transitions, sound, and captions and share videos easily on YouTube, social media sites, or export files optimized for your HDTV or portable devices (but not the iPhone or IPad).   New in 2011 are webcam capture, full-screen preview, and file support.  The interface has been further simplified- you can drag-and-drop video files from Windows Explorer directly into the editor.  If you have a PC, it's free (even upgrades).  If you have a Mac, you're out of luck.


Other Contenders: Free Downloads:

avidemux: Available as a download and rated 5 stars by the editors of CNET, avidemux is an open-source, simple video editor that "should appeal to users of all abilities who are looking for a quick way to edit down video files."   Allowable video formats include FLV, MPEG, AVI, VCD, H.263/4, and others, while audio formats include MP3, AAC, Ogg Vorbis, WAV, and one or two more.  Some reviewers complain that they were not able to improve the videos or add effects, but according to the avidemux website at least a color equalizer is included.

Cinefx: Cinefx is a relatively new free video editing tool, a revised and reinvented version of the Jahshaka video editing software.  The program is available for multiple platforms including Mac OS X, Linux and Microsoft Windows. According to one reviewer from Open Source Living, Cinefx "allows you to edit video with flexibility and speed, create effects in real time, animate with unlimited features, paint and design on moving video, create music with all the tools the pros use, and it works in any format at any resolution."  Wow.

VideoSpin:  Is a drag-and-drop video editor said to have "no learning curve".  You can use your own video clips, audio, and photos, and edit them using 2D transitions and sound effects.  It also has a title editor, which allows you to create scrolling titles.  After the video has been created, VideoSpin allows you to upload directly to YouTube and other video sharing sites, or even export directly to an .FLV (flash video format).

ZS4 Video Editor: free video editing software that helps you combine multiple photo, video and audio files into one or more output files.  Using it you can combine more than 2 media sources and arrange them so that they are displayed simultaneously (as on a 3 x 3 video wall), adjust rotation angles, audio volume, and chroma key sensitivity, and create custom effects and imaging.  It is a complex tool that probably suits seasoned video editors over beginners.


Free Online Tools:

Jaycut:  for people with limited storage, JayCut is a useful tool as it allows you to upload your video clips onto its servers, then provides you with a downloadable file when you're done editing.  Files to be uploaded must be relatively short, and some patience is required.  The interface is up-to-date and comparable to much pricier tools: you can adjust the playback speed and color settings, and also shoot video in front of a green screen for insertion into background.  There are six text options, including subtitles, and you can also add audio files or do direct voice recordings via microphone.  Note that videos are kept on a public profile unless you delete them.

Photobucket: Perhaps you are already using this site to organize and share photos or videos.  Photobucket's video editing service, which uses Adobe's Remix, allows you to add captions, bubbles, frames, transitions, music, and other effects.  The effects and transitions are quite limited, but it's ease of use make it a good place to start for beginners.  However, PCMag warns that " free accounts feature tons of ads and downsize images and videos."

Video Toolbox:  Available online, Video Toolbox, according to KillerStartUps.com, "brings into your hands the kind of options that people who had a computer during the ‘90s will always associate with professional studios"  It converts your files between all of the popular video formats, and has an upload limit of 300 MB.  You can merge many video and audio files into a single video track, download flash videos from more than 20 video-sharing sites, extract data such as music or subtitles using a feature called demux, make video thumbnails, and make a cropped image carry a watermark to protect copyrighted material- all online and all for free!

YouTube's Video Editor:  It is very, very basic- good for trimming videos and adding a soundtrack, but no transitions or effects here.  Worth keeping an eye on, however.


Freeish/ Cheap Online tools:

Pixorial: Billed as a Family Video Sharing Site, it allows you to upload video in just about any format, from many devices, and even provides a digitization service for a fee (to make old VHS videos available for editing, for example).  For no charge, you can download up to 10GB of video, edit material adding simple titles and transitions such as dissolves and fades, and view your completed projects on a URL that can be shared on social media sites (such as, of course, Facebook).  For an annual fee of roughly $25 for a Pro account, you can upload and store unlimited video files.  To download a high resolution version of each video they charge $1.99.  Good reviews of the service are available here, here, and here.

StashSpace:  An online video sharing site that primarily serves people looking to convert old tapes into digital files.   StashSpace will digitize, transcode and put online video tapes for $5 each, then allow users to watch, share, and edit the newly digitized files using their online application, StashBox.  Targeted for longer-form video creation, StashSpace lets users work with long movies in the browser, which TechCrunch says is a smooth online editor that’s suitable for big files.  You can add photos and captions and tag sections of video. They offer online video storage and high quality video sharing as well.  The pricing structure resembles Pixorial's, in that the length and size of video storage is limited in free accounts, while Premium accounts allow for unlimited storage, export to iPod, no advertisements, and high quality video sharing for roughly $40 a year.

Stupeflix Studio:  This online tool lets you create web videos from pictures and videos, even from your own Flickr and/or Picasa accounts, using fancy effects and transitions.  Dubbed by one reviewer as "The Thinking Man's Animoto," it lets you have complete control over the effects and transitions and music, whereas Animoto does not.    It also has an app that "lets your website users create and edit their own videos on your site with a private label solution."  For free, you can produce 1 minute of standard definition video, but you must purchase the full length high quality version (640×360) for $3 and the high definition version (1280×720) for $5.  Stupefix says that its Studio tool is due for an upgrade any day now.  Another great review here.

Why Can't All Campaigns Be So Entertaining?

I am in love with this video by Ben Zolno of New Message Media.  In fact, I dream of a day when, instead of being surrounded by messages imploring me to buy some useless junk that will make me thinner/more attractive/sexier/etc, I am surrounded by cool music and images that encourage me to think about my place in the world around me, be a better person, care more about the needs of others.... you get the idea.  What a wonderful world it would be if this were a typical television commercial- or even better- a world where/when we have evolved to the point where we no longer need to point out the futility of billions of people using items made of single use plastic.

Thanks Ben, rapper AshEl Eldridge, and singer Jenni Perez for entertaining me in such a soul-satisfying way! 
More on what we can do to end the use of single-use plastics.

Go Live from your Phone

Qikscreen

Mobile Phone Video Apps are amazing.  In researching for this post, I was looking at simple video editors that help you download and edit the videos you make on your iPhone (or other mobile device).  What I found is something even cooler: Qik.com.

Qik.com allows you to download videos even as you are making them and share them by email, SMS, Twitter, Facebook, YouTube, your blog, through your own Video Gallery on Qik.com, or directly to another mobile phone. You can save them and send them on later, or choose to go live from your phone.  You can also video chat and send video email.   Wow.

It isn't hard to imagine the uses for this in a nonprofit context; the most exciting of which is the ability to report immediately your organization's actions in a crisis or emergency situation, with little disruption to the work you are trying to do.  Just think- you take two or three minutes to use your phone to capture what you or your colleagues are doing, and immediately you could be uploading and distributing your organization's efforts even before news cameras arrive, making your video sought after, in demand, possibly even viral- all good news for your efforts.  Obviously, this should be done with the utmost care not to offend or exploit the people/groups you are helping- you will have to use your own common sense judgment on this one, and even carry a waiver with you to remind you to ask permission, since your organization's reputation is at stake.

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Additional Note (added 1/11): It's about time I added some other great live mobile broadcasting services:

UStream Mobile, another favorite for live video streaming.  There is a great comparison of Qik vs. UStream here -

Flixwagon - Another great resource "allowing anyone with a 3G or WiFi enabled phone to broadcast live video on the web". 

Kyte Mobile: works with iPhone, Android, BlackBerry and Nokia devices.

And here's a great review of Qik, Fixwagon, and Kyte.

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There are a lot of other phone apps, some of them free, that help you take videos, upload videos, post them to other online apps, or even edit them:
Pixelpipe
Phanfare
cellsea
iPhone Video Recorder - this one compresses the videos so you can email them, but requires you to jailbreak your iphone.

That's all for now.  Up next, free online video editors.


mobygratis.com: Why Should Commercial Enterprises Get All the Good Music?

So, as an amateur nonprofit film maker on a tight deadline and even tighter budget, how do make your video compelling- emotive, even?  You have good photos, of course, and short video clips, naturally, and interviews.  But music is the key to setting the mood.  And music is also one of the trickiest elements to include in your video, largely because of copyright issues.  DO NOT even think of including copyrighted material without the permission of the artist/rights holder, because it is possible your video will be taken down for infringement

So, what does that leave you with?  Some great suggestions here from JD Lasica about great online resources for free, legal music.  The video from rewboss above suggests ccmixter.org, incompetech.com, and freepd.com, as sources of free, or very inexpensive, music.  I personally like to play with the composition software that comes with Apple's Final Cut Pro, called Soundtrack- which is delightfully simple and easy to use.

Finally, for people seeking "higher profile" free music, is mobygratis.com, from none other than "We Are All Made of Stars" Moby himself, created in a spirit of generosity toward nonprofits and independent film makers.   And if you have any other suggestions, please throw them our way!

You Make 1 Video, Your Supporters Make 100+

Sounds like a good return on your investment, right?  I am talking about Video Contests, which are rising in popularity, particularly among causes.  There isn't much I could say here that hasn't already been covered by Joshua Tabb of the Case Foundation in his excellent post.  A great tool for featuring these contests is YouTube Direct, which gives you a way to integrate audience-submitted videos directly onto your site! 
More great information about YouTube Direct.

Here is a video contest sponsored by The American Diabetes Association entitled "Share Your Vision to Stop Diabetes"
http://stopdiabetes.diabetes.org/site/PageServer?pagename=SD_video_contest

Filed under  //   Video Contests   YouTube Direct